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Elevator Pitch

Definition: An elevator pitch is a concise and compelling overview of a product, service, or business idea that can be delivered in the span of an elevator ride, typically 30 to 60 seconds. It aims to capture the attention of the listener, create interest, and spark further conversation or engagement. How-To Guide: Identify Your Goal:…

Email Marketing

Definition: Email marketing is a form of digital marketing that involves sending emails to a list of recipients with the intention of promoting products or services, building relationships, or delivering content. Unlike other marketing channels, email allows for direct and personalized communication with potential and existing customers. It can include newsletters, promotional campaigns, transactional emails,…

Entrepreneur

Definition: An entrepreneur is an individual who identifies a market opportunity and organizes the resources needed to pursue it. This pursuit often involves starting a business or company. The entrepreneur takes on financial risks with the aim of making profits. At their core, entrepreneurs are innovators and change-makers. They push economic growth by launching new…