A D M P S

Audience (or Target Audience)

Definition: An audience is a group of people who receive a message or are spectators of events and performances. In marketing, it refers to potential or current customers viewing content or advertisements. Knowing your audience is crucial for crafting messages that resonate and engage. Identifying Your Audience Conduct Market Research: Use surveys, interviews, and data…

Digital Marketing

Definition: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital Marketing is a broad field, including everything from content marketing to pay-per-click advertising, social media marketing, and email…

Marketing Strategy

Definition: A marketing strategy outlines a company’s plan to attract and retain customers, ultimately achieving its business goals. It combines all marketing goals and objectives into a single comprehensive plan. A good marketing strategy should be data-driven, focusing on the right product mix to achieve maximum profit potential. Building a Marketing Strategy: Set Clear Objectives:…

Product Launch Funnel

Definition: A product launch funnel is a strategic sequence designed to guide potential customers through the journey from awareness to purchase. It builds anticipation, nurtures interest, and converts prospects into buyers. There are 7 different kinds of marketing funnel, and the product launch funnel is key in maximizing the impact of your launch. Crafting Your…

SRDS

Definition: SRDS stands for Standard Rate and Data Service. It’s a database that provides comprehensive information on advertising rates, media data, and marketing analytics. Marketers, advertisers, and media planners use SRDS to find and compare advertising options across various media channels including print, digital, TV, and radio. Veteran marketers often call this “The Book of…