A C D E M S

Audience (or Target Audience)

Definition: An audience is a group of people who receive a message or are spectators of events and performances. In marketing, it refers to potential or current customers viewing content or advertisements. Knowing your audience is crucial for crafting messages that resonate and engage. Identifying Your Audience Conduct Market Research: Use surveys, interviews, and data…

Copywriting

Definition: Copywriting is the art of crafting written content aimed at prompting action from the reader. It’s a key player in marketing and advertising, designed to persuade or sell. Good copywriting blends creativity with strategic messaging to engage and convert its audience. Crafting Effective Copy: Know Your Audience: Understand who you’re writing for. Tailor your…

Digital Marketing

Definition: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital Marketing is a broad field, including everything from content marketing to pay-per-click advertising, social media marketing, and email…

Email Marketing

Definition: Email marketing is a form of digital marketing that involves sending emails to a list of recipients with the intention of promoting products or services, building relationships, or delivering content. Unlike other marketing channels, email allows for direct and personalized communication with potential and existing customers. It can include newsletters, promotional campaigns, transactional emails,…

Marketing Strategy

Definition: A marketing strategy outlines a company’s plan to attract and retain customers, ultimately achieving its business goals. It combines all marketing goals and objectives into a single comprehensive plan. A good marketing strategy should be data-driven, focusing on the right product mix to achieve maximum profit potential. Building a Marketing Strategy: Set Clear Objectives:…

SRDS

Definition: SRDS stands for Standard Rate and Data Service. It’s a database that provides comprehensive information on advertising rates, media data, and marketing analytics. Marketers, advertisers, and media planners use SRDS to find and compare advertising options across various media channels including print, digital, TV, and radio. Veteran marketers often call this “The Book of…