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Insider Lessons | Perfection of Marketing
  • Lee Collins Field Notes

    Roast Me. Don’t Hold Back.

    A friend of mine recently posted about asking ChatGPT to roast him. It was brutal, but funny. So I thought I’d play along. I uploaded this picture and asked ChatGPT to “Roast me. Don’t hold back.” and this is what it said… First off, nice effort with the “I’m trying to look tough” pose. I…

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  • Lee Collins Field Notes

    5 Tips to Get Unstuck and Stop Procrastinating

    As entrepreneurs and business owners, we all know the feeling of having a million things on our to-do list and yet, somehow, we just can’t seem to get started. While procrastination can be a major roadblock to our success, but it doesn’t have to be. Here are some tips to help you get unstuck, get…

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  • Lee Collins Field Notes

    Money Is the Root of All Evil?

    Money is the root of all evil?

    Not hardly. In fact, I was absolutely shocked when I dug deeper into this – which you’ll see shortly.

    You have likely heard people say ”money is the root of all evil” or “greed is the root of all evil”. Or possibly…

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  • Lee Collins Field Notes

    The Money is in the Backend

    They say “the money is in the backend” and tell you to build a list. Because building a list is the final answer for most people who tell you “the money is in the backend”. Alright, you built a list. Now what? Let’s say you have a list of 5,000 people. Not 5,000 random people…

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  • Lee Collins Field Notes

    4 Ways to De-Stress Your Business Starting Today – Without Crystals or Incense

    What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up shop at 11am every Friday without worrying about all the stuff that didn’t get done. You can do that, when you put these 4 solutions in place, and you can…

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  • Lee Collins Field Notes

    Here’s What I Do… My Marketing Life

    Him: Lee, I’m curious, what do you do? How can you help my company make more money? Me: I do lots of things. What kind of problems do you have, and why do you think your company should be making more money? Him: I just know we should be. I feel like I’m the bottleneck….

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  • Lee Collins Field Notes

    The Humble Reality of Real-World Experience

    When I was in high school, I was dating a girl and we finally arrived at the “meet the parents” moment. I was nervous. About 2 days before I was to have dinner at their house, my girlfriend happened to mention her dad really loved playing chess and she asked me if I played. A…

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  • Lee Collins Field Notes

    I Sell Hopes and Dreams – Kinda Like Batman Without the Tights or Cape

    That person you’re frustrated with because they are late doing a task, or maybe it’s not as good as it once was, or maybe they just decided to not return your call. Maybe they never wanted to do it in the first place. “But they agreed… blah blah blah.” We all agree to things every…

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  • Lee Collins Field Notes

    Your Inner Game is not your problem

    Pssssst… it’s NOT your Inner Game that’s the problem. It’s your belief that you have some Inner Game holding you back, It’s your belief that there’s some piece of the puzzle you’re missing, And it’s your belief you still have things to do or lessons to learn. These are all problems you are creating belief systems…

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