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Killer Copywriting
Part 1
Killer Copywriting Course Intro
Emotions and Logic
Communication for Advertising
Salesmanship
Plan of Attack
Sell to People's Wants
Attention, Interest, Desire, and Action
Empathy
Believable Truth
Overcoming Concerns
Clarity
Getting Customer Response
Writing Down
The Second Readership Path
Subheads
Stories in Copy
Part 2
One Word in a Title
Advertising Formulas
Stop Your Prospects in Their Tracks
Everything Must Have A Headline
The Cleverness Issue
The More Your Ad Looks Like an Ad
Headline Rules
Self Interests
Benefits, Benefits, Benefits
What Works Best
Writing to the Market
Write Like You Talk
Write As Much As You Need To
Don't Edit Yourself
Tell Your Stories
Objections
Part 3
Time is Limited
Create Urgency
Worry About Getting Going
Repetition and Comparison
Pay Attention to the Market
You're Allowed to Have Fun
Answering Questions
The More Your Ad Looks Like an Ad
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