A B C D E M N P S V

Elevator Pitch

Definition: An elevator pitch is a concise and compelling overview of a product, service, or business idea that can be delivered in the span of an elevator ride, typically 30 to 60 seconds. It aims to capture the attention of the listener, create interest, and spark further conversation or engagement. How-To Guide: Identify Your Goal:…

Email Marketing

Definition: Email marketing is a form of digital marketing that involves sending emails to a list of recipients with the intention of promoting products or services, building relationships, or delivering content. Unlike other marketing channels, email allows for direct and personalized communication with potential and existing customers. It can include newsletters, promotional campaigns, transactional emails,…

Entrepreneur

Definition: An entrepreneur is an individual who identifies a market opportunity and organizes the resources needed to pursue it. This pursuit often involves starting a business or company. The entrepreneur takes on financial risks with the aim of making profits. At their core, entrepreneurs are innovators and change-makers. They push economic growth by launching new…

Marketing Strategy

Definition: A marketing strategy outlines a company’s plan to attract and retain customers, ultimately achieving its business goals. It combines all marketing goals and objectives into a single comprehensive plan. A good marketing strategy should be data-driven, focusing on the right product mix to achieve maximum profit potential. Building a Marketing Strategy: Set Clear Objectives:…

Networking

Definition: Networking refers to the act of establishing and nurturing professional relationships with individuals and groups in order to exchange information, knowledge, contacts, and opportunities. It is a strategic and proactive approach to building a network of connections that can be beneficial for personal and professional growth. How-To Guide: Set Clear Goals: Define your networking…

Product Launch Funnel

Definition: A product launch funnel is a strategic sequence designed to guide potential customers through the journey from awareness to purchase. It builds anticipation, nurtures interest, and converts prospects into buyers. There are 7 different kinds of marketing funnel, and the product launch funnel is key in maximizing the impact of your launch. Crafting Your…

SRDS

Definition: SRDS stands for Standard Rate and Data Service. It’s a database that provides comprehensive information on advertising rates, media data, and marketing analytics. Marketers, advertisers, and media planners use SRDS to find and compare advertising options across various media channels including print, digital, TV, and radio. Veteran marketers often call this “The Book of…

Venture Capital

Definition: Venture capital is a form of financing provided by investment firms or individuals, known as venture capitalists, to early-stage or high-growth startups and companies with high growth potential. In exchange for their investment, venture capitalists usually acquire an equity stake in the company and play an active role in its management and decision-making processes….