When I was in high school, I was dating a girl and we finally arrived at the “meet the parents” moment. I was nervous. About 2 days before I was to have dinner at their house, my girlfriend happened to mention her dad really loved playing chess and she asked me if I played. A…
Has nobody ever explained the difference to you between marketing vs advertising vs sales? On a FB group thread things got a little heated. The thread has since been deleted, but the jist of it is a person asked for: “A top-notch marketer to help with advertising, who would agree to work only for a…
That person you’re frustrated with because they are late doing a task, or maybe it’s not as good as it once was, or maybe they just decided to not return your call. Maybe they never wanted to do it in the first place. “But they agreed… blah blah blah.” We all agree to things every…
Every business needs 5 things: – Scalability– Survivability– Security– Efficiency – Effectiveness Scalability. I once was speaking with a business owner, telling him about how we could double his business within 8-12 months. The look of terror in his eyes urged me to ask “can you handle this? Do you want to double your business?” to…
My friend, Marc Goldman, created this list and I wanted to share it with you. I can assure you that if you are doing email marketing of ANY KIND, you are most likely harboring some really BAD ADDRESSES on your list. We call it List Poisons. If you are having delivery issues, or you are…
Pssssst… it’s NOT your Inner Game that’s the problem. It’s your belief that you have some Inner Game holding you back, It’s your belief that there’s some piece of the puzzle you’re missing, And it’s your belief you still have things to do or lessons to learn. These are all problems you are creating belief systems…
Last month, I extended a hand out to help someone up with a sales funnel who had been knocked down and taken advantage of by a “proven, reputable funnel expert” who was referred by another well-known marketer. (Not personally referred, but through a video as it turns out.) The person went on to spend in…
I started this list on a Facebook post and decided to post it here so I can keep adding to it with my thoughts about Direct Mail – or yours if you want to contribute. You don’t have to endlessly keep up with website code updates. You don’t have to worry about people hacking your…
I was originally going to call this post “The Utterly Useless and Laughably WRONG Way to Use Telephone Marketing to Followup With a Client” – you’ll see why very shortly… It was a week ago today when I got a phone call from a “Client Rep” of one of the notable gurus. I won’t name…
Recently, a well-known marketer sent out an email fanning the flames of outrage regarding Aweber’s new price structure. In case you don’t know what I’m talking about, for YEARS we’ve all enjoyed the exceptional email deliverability we could get for just $19.95 per month. It’s an incredible value. Honestly, I’m not real happy about the…