Believe me when I say this—building an email list is the most important thing you can do for your business. It doesn’t matter who you are or what your business is, it’s so important to have a way to connect with and contact your audience directly. There’s a lot of talk and interest in building…

I was originally going to call this post “The Utterly Useless and Laughably WRONG Way to Use Telephone Marketing to Followup With a Client” – you’ll see why very shortly… It was a week ago today when I got a phone call from a “Client Rep” of one of the notable gurus. I won’t name…